Cruise is an American technology company that develops self-driving autonomous vehicles and robotaxi services. It was founded in 2013 by Kyle Vogt and Dan Kan and is headquartered in San Francisco, California, USA. The company focuses on building fully autonomous vehicles that can operate without human drivers, aiming to make transportation safer and more efficient. Cruise became widely known after being acquired by General Motors in 2016. The company works on advanced technologies such as artificial intelligence, sensors, and mapping systems that allow cars to navigate roads independently. Cruise has tested autonomous taxi services in several U.S. cities and continues to develop electric self-driving vehicles designed specifically for ride-hailing and urban transportation.